Rachel Roy: Capsule Collections

Digital Design Direction - CX, UX, VXD for Mobile, Desktop and overall marketing direction.

Rachel Roy Jones New York - Jacin Greenhill Digital Design Director Rachel Roy Jones New York - Jacin Greenhill Digital Design Director Rachel Roy Jones New York - Jacin Greenhill Digital Design Director Rachel Roy Jones New York - Jacin Greenhill Digital Design Director

PLEASE NOTE:
This is only meant to display the creative execution of a much larger initiative. The amount of research, hypothesis', testing, validation and exploration are simply too much to vet here (not to mention a great deal of it is proprietary). Additionally, the specific creative outcomes are somewhat subjective as they are based on a combination of data analysis, internal market strategy and end-user research for this particular product and CX.