Nike US Open of Surf™

UX Design Director (Consulting) – UX/UI, Design, Photography, eCommerce
(Harness Media Group)

Nike US Open of Surf - Jacin Greenhill Nike US Open of Surf - Jacin Greenhill

This is only meant to display the creative execution of a much larger initiative. The amount of research, hypothesis', testing, validation and exploration are simply too much to vet here (not to mention a great deal of it is proprietary). Additionally, the specific creative outcomes are somewhat subjective as they are based on a combination of data analysis, internal market strategy and end-user research for this particular product and CX.

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