I've found that the best working relationships start with an understanding for one another in principle, practice and day–to–day highs and low of the team dynamic. I'm a very collaborative and responsive person and seek to drive performance (whether business or team performance) through a hands–on direct 1–on–1 interaction. My Resume is a straight forward one–pager of the roles I've held and some of my responsibilities and achievements. To learn more about who I am and my experience please contact me directly +1 949 278 6963.
MyHabit.com, Nestle, Neutrogena, CFDA, Access Hollywood, Wendy Williams, AmazonFlash, Honda, Orbitz, PrimeNow & more: 10/2014 – present
The core responsibilities of my role here are: 1) delivering creative solutions for digital content/commerce that communicate clearly and stand out in the market space, 2) using UX/VXD to impact conversion and performance while evolving customer experience toward a frictionless interaction, 3) evaluate and elevate creative through visual merchandising and editorial photo direction with Sr. Photo Art Directors, 4) identify emerging trends (in market or via measured customer experience) and site metrics to inform product and road map, 5) develop effective cross-functional partnerships – collaborating closely with Technology, Merchandising and Marketing Management leaders to execute business and creative strategies, 6) recruit, manage & coach direct reports consisting of web designers & junior web designers, 7) foster a culture of excellence, creativity and results, 8) successfully motivate a robust and fast-paced team, especially when the path is less than clear and deadlines are tight.
Bluefly – Creative Director
Bluefly.com, Bell&Clive.com: 7/2013 – 9/2014
Creative Director responsible for day–to–day management and direction of product, UX/UI, visual design, copy, editorial photography and styling teams. Drove overall process, research validation/analysis, testing, user–expereience and visual direction for both brands.
- » Led brand initiatives for rebranding, site experience, refining the editorial and photography process,
brands standards and daily creative marketing, email, affiliates, social campaigns, microsites, etc
- » Managed an internal team of 11 and outsourced team of 5+
- » Collaborated with international partners to launch Rakuten “shopinshop” in the Japanese market
- » Continually developed concepts and solutions to improve customer experience and conversion
- » Fully redesigned checkout flow to improve usability and encourage crosssell/upsellopportunities
- » Led program for personalization experience of the from gateway to post–purchase
Jones Apparel Group – Digital Design Director
Select & Emerging Brands – RachelRoy.com, NineWest.com, JNY.com, BrianAtwood.com (P.O.S. APP & Mobile/Responsive): 1/2012 – 7/2013
Digital Design Director for overall branded web and mobile presence. Responsible for implementing best practices regarding usability/user experience, SEO, analytics reporting as integrated with creative and quantified by conversions. Leading design team (8) for online experiences regarding social marketing, email campaigns, promotions, navigation scenarios, site redesign, creative for microsites and numerous other projects. Heralding the creative process and building better communication between marketing, design and ecommerce teams.
La Jolla Group – eCommerce Creative Director
Interactive Division – Killerdana.com, Skateboards.com, O’Neill, Rusty, True Love False Idols, WannaSurf.com, FMF Racing, (etc): 8/07 – 12/11: 8/2007 – 12/2012
Led ecommerce creative team (9) in design and creative strategy for ecommerce, digital and print mediums to drive channel sales and engagement. Developed workflow process that maximized creative output by defining/refining our process for project initiation, internal creative reviews for brand alignment and stylistic approach, goal setting with business partners for product effectiveness (from a design/usability perspective) while continuing to maintain an imaginative and fun work environment. Hands on management of user experience design, process/workflow development, frontend web development and production resources, affiliate marketing, online sales/merchandising (with brand coop), remarketing management and all email marketing across 9 brands. Worked to progress and build each team members strengths while managing department goals of building a powerhouse creative team for each brand.
- » Provided design and creative direction that increased site exposure attracting the targeted market
thereby lifting traffic by 30% and boosting overall conversions from 2 to 4%
- » Implemented into workflow the use of creative briefs, mood boards, type, color and graphic
exploration alongside timelines and phased reviews that provided a tangible for internal team and external partners
- » Managed creative for multiple brands while taking a hands on approach to leading the team creatively and building up each individual professionally