The user–experince process should be very data rich on-taking fully thought through with varying data points, KPIs, analysis, exploration and testing. Here are a few examples of concepts, processes, sketches, wireframes, execution and so on to provide an idea of the general process. Above all making the experience useful for the target AND profitable for the business.
Bluefly is a keep it simple kind of "girl". I chose to keep the brand clean, simple and elegant to allow the quality of the product shine. Applying basic gestalt principles allowed for clearer communication and a refined visual appeal for the user base and aided in supporting the change in direction with the redesign.
As Aurthur Brisbane quoted, "Use a picture, its worth a thousand words.". Photography is a platform for the brand voice to express itself to the masses. Its a creative tool used to communicate aesthetic, personality and intrinsic value. There are many players in producing a great shoot and all play integral roles as its never a one man show.