MyHabit by Amazon

Design Lead – eCommerce, CX – UX/VXD, Marketing & Brand Partnerships, Business Development & Creative Strategy

MyHabit by Amazon has provided a platform for deep diving a lot of my concepts around business development, e-commerce, testing scenarios, strategy, process management, team building and professional maturity, level-setting management (managing up and down) and so much more. The opportunity to explore and bring these ideas to life in various customer facing experiences have been pivotal in supplementing and strengthening my savvy in CX, both on and offline, management, development and measuring more efficiencies around what works and what does not work. ...The Amazon culture is actually really good for that. :)

The core responsibilities of my role here are: 1) delivering creative solutions for digital content/commerce that communicate clearly and stand out in the market space, 2) using UX/VXD to impact conversion and performance while evolving customer experience toward a frictionless interaction, 3) evaluate and elevate creative through visual merchandising and editorial photo direction with Sr. Photo Art Directors, 4) identify emerging trends (in market or via measured customer experience) and site metrics to inform product and road map, 5) develop effective cross-functional partnerships – collaborating closely with Technology, Merchandising and Marketing Management leaders to execute business and creative strategies, 6) recruit, manage & coach direct reports consisting of web designers & junior web designers, 7) foster a culture of excellence, creativity and results, 8) successfully motivate a robust and fast-paced team, especially when the path is less than clear and deadlines are tight.



General Highlights

    CX – Customer Experience
  • » Apple Watch Gamification Concept and Press Release
  • » PrimeNow Launch Initiative for MyHabit by Amazon
  • » Amazon Private Label Initiative
  • » Sign In CX Refresh w/RCX
  • » Mobile APP, Mobile/Web CX for Sale/Clearance Initiative
  • » Mobile Marketing Partnerships w/RCX
  • » Personalization Initiative: Your Event CX

    CX – BizDev/Marketing
  • » Honda Partnership
  • » NBC/Access Hollywood Partnership
  • » Neutrogena Partnership
  • » Wendy Williams Partnership
  • » Ozarka Partnership
  • » Poland Spring Partnership
  • » Toni&Guy Partnership

    CX – Design and Merchandising
  • » Back To School Launch
  • » Spring Trends Launch
  • » Fall Trends Launch
  • » Holiday Gift Guide Launch

Special thanks to:

Alexandra Hoffnung, Yoosun Jung, Stefan Minea, Jessica Wetterer, Kevin Regan, Bernardo Siaotong, Nori Hara, Anais Yim, Jihye Kim, Val O’Brien, Jean-Francois Ortiz, Ethan Campbell, Toni Torres, Allison Roberts, Dana Fields, Chandra Bommas, Gabe Blanco, Greg Jackson, Boris Tymnnev, Yossi Avnon, Cam Luck, Masha Abergel, Jason Nickel, Munny Khera, Carrie Marks, Esther Choi, Nicole Boucher, Lori Lipson and all the other Amazon teams I’ve had to opportunity and pleasure to collaborate with and learn from.


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